Social Media Strategy for Insurance

If you’re a social media marketer in insurance, you’re in a great position to advocate for organizational change and bring social selling to your company.

Insurance company leaders need to critically evaluate the function and structure of their marketing departments to determine if they’re well-positioned to fully embrace modern approaches now and into the future.

As people continue to work remotely, traditional out-of-home marketing tactics are no longer effective, and without the ability to meet with prospects face-to-face, agents need a new means of engaging audiences...

The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person...

The insurance sales environment has been rocked by COVID-19. What was once an industry built on face-to-face relationships is now going through rapid digital transformation...