Digital Transformation in Insurance

In an era of digital transformation, it’s more important than ever to use social selling to empower individual insurance agents on social media.

Whether in person or online, consumers will always value the guidance of a trusted advisor.

Social selling is essential for building deeper relationships with prospects and customers. Here’s how to include social selling in your carrier’s marketing strategy.

Here are the three ways that going digital can boost insurance agent success.

Independent agents who want to stand out need to build up their personal brands online to reach customers and keep relationships strong.

Insurance company leaders need to critically evaluate the function and structure of their marketing departments to determine if they’re well-positioned to fully embrace modern approaches now and into the future.

Here are three ways to make insurance social-media marketing more performance driven.

As people continue to work remotely, traditional out-of-home marketing tactics are no longer effective, and without the ability to meet with prospects face-to-face, agents need a new means of engaging audiences...

The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person...