Digital Marketing

Independent agents who want to stand out need to build up their personal brands online to reach customers and keep relationships strong.

This case study from Denim Social and ABA, looks at how banks are ramping up digital engagement to build sales.

This case study from Denim Social and ABA, looks at how banks are ramping up digital engagement to build sales.

No financial marketer can communicate in every digital channel consumers might use. Yet by following four practical steps, banks and credit unions can counteract the increasing tendency of consumers to fragment their banking relationships, and move customers down the sales funnel in the process.

When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.

As Millennials and Gen Z heat up the housing marketing, banks that cannot appeal to them will risk losing significant business opportunities. So how can traditional banks appeal to younger customers and stop losing out on major opportunities? Here's our three tips.