Digital Customer Journey

Most recent
November 15, 2022

Three tips to personalizing wealth management marketing

A successful strategy for bank financial advisors is one that prioritizes personalization and relationship-building via social selling.
ABA Bank Marketing, social selling, wealth management, wealth management marketing, digital customer journey
August 25, 2022

Guide: How Social Media Analytics Can Enhance Your Financial Institution Marketing Strategy

Analytics should drive every financial institution’s social strategy. Today’s financial marketers need to link social media efforts to ROI metrics. Here’s how.
social media analytics, social media ROI metrics, optimize social media, digital customer journey, denim social guide
May 3, 2022

Use Social Media To Guide Customers Along The Digital Buying Journey

When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
social media strategy, full-funnel marketing strategy, digital customer journey, paid social media advertising, digital marketing, digital marketing in financial services
April 28, 2022

In a Tough Market, Mortgage Lenders Must Compete on Social Media

Spring has long been a competitive season for both homebuyers and lenders, but this spring is different for mortgage loan officers. Social media can help a lender stand out, but they must humanize their brand, amplify their reach and work to initiate robust digital experiences.
mortgage bankers association, mortgage, mortgage marketing, social media for mortgage, social media for mortgage loan officers, digital customer journey, social selling, paid social media advertising
February 22, 2022

Understanding Social Media Analytics: Optimizing ROI

Social media data can improve your institution’s social media marketing returns. So how do you use social media analytics to optimize your strategy?
social media analytics, social media data, measuring ROI in social media marketing, social media ROI metrics, digital customer journey, customer acquisition tool, customer acquisition tools, social media management tool
June 22, 2021

Are Social Media Posts the End of Your Digital Customer Journey?

Social media marketing strategies for financial institutions should include linking strategies that turn followers into customers. Try these 3 links.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, digital customer journey, digital customer journeys, social media marketing for financial institutions, social media marketing strategies for financial institutions, increase social media conversions, social media marketing strategy
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