Gremlin Social and Denim Merge to Create Denim Social

by | May 12, 2020

We’ve Raised $4 Million in Series A Funding to Fuel Growth


Today, we have important and exciting news to share. St. Louis-based Gremlin Social and Des Moines-based Denim have merged to form a new company called Denim Social.

Denim Social empowers marketers in regulated industries to build stronger customer relationships on social media with tools that manage organic content and paid advertising in one platform.

Denim Social provides social media management and marketing automation software built to meet the needs of regulated industries including banking, insurance, mortgage and wealth management. The merger brings together our complementary product offerings and provides a significant market opportunity in both insurance and financial services.

During times like today, it’s more important than ever for brands to use social media to build deeper, more meaningful relationships with consumers and their communities. But we also recognize that compliance remains a significant barrier in many regulated industries. By merging our technology and expertise, we are providing an industry-leading, all-in-one solution.

Our platform is the only social media management software that humanizes the social media experience at scale by providing solutions for brands, branch locations and advisors from one highly intuitive platform. Additionally, we’re proud to maintain the exclusive social media management endorsement from the American Bankers Association.

New Funding to Drive Growth

We’re equally excited to announce that we’ve raised our largest investment round to date – a $4 million Series A. Led by St. Louis-based Hermann Companies, the new funding will allow us to scale faster, enhance and expand our product offering and grow market share.

As part of the Series A raise, Rick Holton, Jr. is joining our Board of Directors. Rick has a proven track record of scaling business-to-business fintech solutions and has a unique skill set that will help us develop a more robust digital engagement platform. 

Soon, we’ll share more details about enhancing our product capabilities for social media publishing, listening, analytics, compliance and team management. And, we look forward to delivering new and amazing products for our customers and partners.

Culture and Teams

When we began talking about merging our businesses, two of the most important elements of the conversation were focused on our company cultures and team members. We’re extremely excited that all of our team members have made the transition to Denim Social. Doug serves as our CEO, Gregory serves as president and chief product officer and Josh Dennis is our chief technology officer.

Our company now consists of more than 20 dedicated team members across St. Louis, Des Moines and Birmingham. Like many of you, we’re currently working remotely and looking for more team members to do the same. And, in the coming days, we’re excited to post several new job openings across engineering, marketing, sales and customer success.


Douglas Wilber


Gregory Bailey

President & CPO